Consumer PR

The question with consumer PR is always what do we want it to achieve? Is it:

a. Brand awareness
b. Increased sales
c. Product placement
d. Listings
e. Trial
f. All of the above

But what is the answer?
The consumer market is hugely diverse as are the brands which bombard it and the press which service it: glossy magazines, national press, regional press, niche titles, on-line publications, radio, TV. There is no single answer on how best to build a marketing campaign - each brand and its target customer has to be assessed on its own merits.

At Rawlingson Lane we are specialists in Consumer, Food and Hospitality PR. We work alongside you as an integrated team, combining the skills around the table - your product knowledge and our PR experience - to build a strong campaign which will generate meaningful coverage and best engage your target audience.

Above all, we take a down-to-earth approach to PR which we evaluate honestly and regularly to keep a focus on PR spend and to help shape the marketing direction of the brand moving forwards.

What our clients / journalists say

"The Rawlingson Lane team are great to work with and are passionate about the clients and brands which they work with. They are quick..."
Managing Director, Gilberts Food Equipment
Read more »
"We have enjoyed working with Rawlingson Lane Publicity. We have found their approach to PR is innovative and imaginative..."
Marketing Manager, Debretts
Read more »
"Rawlingson Lane are great to work with, they understand our business and have a friendly, 'can do' attitude to PR and have..."
Marketing Director, Wadworth Brewery
Read more »
"After a long spell of little or no PR, we looked to Rawlingson Lane to help promote Rombouts Coffee within foodservice. We..."
Communications & Training Manager, Rombouts Coffee
Read more »
"With their broad knowledge of the foodservice industry and a wide network of key contacts, Rawlingson Lane are an important..."
Brand Development Manager, Tetley tea
Read more »
"I have worked with Rawlingson Lane over several years whilst working for two different companies and they repeatedly produce..."
Managing Director, Manitowoc Foodservice
Read more »
"I've worked with Rawlingson Lane both as a B2B editor and a freelance journalist, and their staff are always helpful, respo..."
John Porter, Freelance Journalist
Read more »
"During the 15 years I have been specialising in writing about the foodservice industry, Rawlingson Lane has helped enormous..."
Kathy Bowry, Freelance Journalist
Read more »
"An extremely useful thing about Rawlingson Lane is that they are willing to listen, and think about what they write - too m..."
Ian Boughton, Editor, Coffee House Magazine
Read more »
"There are few agencies that are able to advise their clients on environmental communications rather than merely take instruc..."
Charles Miers, Managing Director, Foodservice Footprint
Read more »
"Rawlingson Lane Publicity identify opportunities which allow us to support and strengthen our environmental communications..."
UK Foodservice Marketing Manager, Huhtamaki UK Ltd
Read more »

Latest news

Vivreau and BRITA form strategic partnership

Vivreau has announced an equal partnership with filtration experts BRITA GmbH. The joint agreement is described as a ‘beneficial coming together of two significant brands, which will help each...

Twitter / Rawlingson Lane PR

Content on this page requires a newer version of Adobe Flash Player.

Consumer PR

What our clients / journalists say

Latest news

Newsletter sign up