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Dynamic PR and marketing exclusively for the food and hospitality industries

Clumber Park Hotel and Spa, Robin Hood


The brief

  • To make the most of the location of the hotel in Sherwood Forest to tie in with the launch of a new Ridley Scott film about Robin Hood
  • To bring the hotel to the attention of a national audience as a place to stay to view Robin Hood attractions



The Rawlingson Lane Action

  • To tie in with the launch of the film, a number of "Come to Robin Hood Country" competitions were placed with national magazines and websites.
  • Competition prizes of hotel breaks were designed to target different markets, for example families, older people, women, spa users etc
  • Most competitions placed also included a special offer for readers, so that those that did not win could still take advantage of a good deal
  • The Robin Hood 'peg' is being used as an incentive to invite travel editors to visit and review the hotel


The result
  • Clumber Park Hotel and Spa received extensive, guaranteed coverage in a broad variety of publications and websites
  • Those publications that allow data capture are providing names and addresses to be added to the hotel mailing list
  • Travel editors have expressed an interest in visiting the hotel



What our clients / journalists say

  • "The Rawlingson Lane team are great to work with and are passionate about the clients and brands which they work with. They are quick..."

    Managing Director, Gilberts Food Equipment

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  • "We have enjoyed working with Rawlingson Lane Publicity. We have found their approach to PR is innovative and imaginative..."

    Marketing Manager, Debretts

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  • "Rawlingson Lane are great to work with, they understand our business and have a friendly, 'can do' attitude to PR and have..."

    Marketing Director, Wadworth Brewery

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  • "After a long spell of little or no PR, we looked to Rawlingson Lane to help promote Rombouts Coffee within foodservice. We..."

    Communications & Training Manager, Rombouts Coffee

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  • "With their broad knowledge of the foodservice industry and a wide network of key contacts, Rawlingson Lane are an important..."

    Brand Development Manager, Tetley tea

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  • "I have worked with Rawlingson Lane over several years whilst working for two different companies and they repeatedly produce..."

    Managing Director, Manitowoc Foodservice

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  • "I've worked with Rawlingson Lane both as a B2B editor and a freelance journalist, and their staff are always helpful, respo..."

    John Porter, Freelance Journalist

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  • "During the 15 years I have been specialising in writing about the foodservice industry, Rawlingson Lane has helped enormous..."

    Kathy Bowry, Freelance Journalist

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  • "An extremely useful thing about Rawlingson Lane is that they are willing to listen, and think about what they write - too m..."

    Ian Boughton, Editor, Coffee House Magazine

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  • "There are few agencies that are able to advise their clients on environmental communications rather than merely take instruc..."

    Charles Miers, Managing Director, Foodservice Footprint

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  • "Rawlingson Lane Publicity identify opportunities which allow us to support and strengthen our environmental communications..."

    UK Foodservice Marketing Manager, Huhtamaki UK Ltd

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Company registered in England
Company registration number 2161921
Registered office: Block 4 , Fordbrook Business Centre,
Marlborough Road, Pewsey, Wiltshire SN9 5NU

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