Huhtamaki Disposables Report

The brief

Huhtamaki pride themselves on being a highly efficient and innovative packaging company, which provides customers with products that exceed their expectations. To maintain this stance, it was necessary to further understand the requirements of caterers and the use of foodservice disposables.

The Rawlingson Lane Action

Rawlingson Lane Publicity suggested to Huhtamaki that independent research be commissioned, and so the 'Foodservice Disposables Report' was born, and involved a telephone survey of over 300 caterers in the key sectors.

Caterers were questioned about their business and, more specifically, their disposable product usage, in order for Huhtamaki to be able to better understand the needs of caterers and the use of disposable products within the industry.

Rawlingson Lane Publicity oversaw the Report from start to finish, and worked with a specialist research team to develop the questionnaire and gather data. Analysis of results, copywriting, graphic design, as well as Report design and layout were all organised and managed by RLP.

The result

The Report has provided Huhtamaki with credible and reliable data for use in internal and external communications. Trends were identified and key facts and figures were established - a great way of enhancing editorial copy and feature submissions with detail to substantiate and support claims.

What our clients / journalists say

"The Rawlingson Lane team are great to work with and are passionate about the clients and brands which they work with. They are quick..."
Managing Director, Gilberts Food Equipment
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"We have enjoyed working with Rawlingson Lane Publicity. We have found their approach to PR is innovative and imaginative..."
Marketing Manager, Debretts
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"Rawlingson Lane are great to work with, they understand our business and have a friendly, 'can do' attitude to PR and have..."
Marketing Director, Wadworth Brewery
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"After a long spell of little or no PR, we looked to Rawlingson Lane to help promote Rombouts Coffee within foodservice. We..."
Communications & Training Manager, Rombouts Coffee
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"With their broad knowledge of the foodservice industry and a wide network of key contacts, Rawlingson Lane are an important..."
Brand Development Manager, Tetley tea
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"I have worked with Rawlingson Lane over several years whilst working for two different companies and they repeatedly produce..."
Managing Director, Manitowoc Foodservice
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"I've worked with Rawlingson Lane both as a B2B editor and a freelance journalist, and their staff are always helpful, respo..."
John Porter, Freelance Journalist
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"During the 15 years I have been specialising in writing about the foodservice industry, Rawlingson Lane has helped enormous..."
Kathy Bowry, Freelance Journalist
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"An extremely useful thing about Rawlingson Lane is that they are willing to listen, and think about what they write - too m..."
Ian Boughton, Editor, Coffee House Magazine
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"There are few agencies that are able to advise their clients on environmental communications rather than merely take instruc..."
Charles Miers, Managing Director, Foodservice Footprint
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"Rawlingson Lane Publicity identify opportunities which allow us to support and strengthen our environmental communications..."
UK Foodservice Marketing Manager, Huhtamaki UK Ltd
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Huhtamaki Disposables Report

What our clients / journalists say

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