How we work

Taking a structured approach to a project helps identify the issues, develop the solutions and formulate the best plan of action. Whenever we start speaking to a new client, or start to scope a new project for an existing client, we tend to adopt a four stage approach:

At the start of a project we spend time to gather information from internal and external sources. This could be from your current marketing, sales and customer service functions, as well as looking at competitor, market and other external data sources. We also try and grasp a good understanding of your goals and objectives.

Information for its own sake is pointless, however understanding what it means and its specific relevance will enable us to make informed decisions. The key is identifying and targeting the customer or operator to achieve the desired outcomes.

We will develop a plan that is informed, executable and measurable. We will work closely with your marketing team to ensure that the PR or other marketing activity that we undertake is embarked on to an agreed budget and within an agreed timescale.

Measurable outcomes are essential for the evaluation of projects or long term activity. Results can be measured by a number of parameters from attitudinal bench marking, to coverage and redemption levels. The parameters are agreed at the outset and will be driven by the objectives.

Working to a plan of action means that both the client and ourselves are aware of why we are doing the project, what the objectives of it are, and what we want the outcomes to be.

What our clients / journalists say

"The Rawlingson Lane team are great to work with and are passionate about the clients and brands which they work with. They are quick..."
Managing Director, Gilberts Food Equipment
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"We have enjoyed working with Rawlingson Lane Publicity. We have found their approach to PR is innovative and imaginative..."
Marketing Manager, Debretts
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"Rawlingson Lane are great to work with, they understand our business and have a friendly, 'can do' attitude to PR and have..."
Marketing Director, Wadworth Brewery
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"After a long spell of little or no PR, we looked to Rawlingson Lane to help promote Rombouts Coffee within foodservice. We..."
Communications & Training Manager, Rombouts Coffee
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"With their broad knowledge of the foodservice industry and a wide network of key contacts, Rawlingson Lane are an important..."
Brand Development Manager, Tetley tea
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"I have worked with Rawlingson Lane over several years whilst working for two different companies and they repeatedly produce..."
Managing Director, Manitowoc Foodservice
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"I've worked with Rawlingson Lane both as a B2B editor and a freelance journalist, and their staff are always helpful, respo..."
John Porter, Freelance Journalist
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"During the 15 years I have been specialising in writing about the foodservice industry, Rawlingson Lane has helped enormous..."
Kathy Bowry, Freelance Journalist
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"An extremely useful thing about Rawlingson Lane is that they are willing to listen, and think about what they write - too m..."
Ian Boughton, Editor, Coffee House Magazine
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"There are few agencies that are able to advise their clients on environmental communications rather than merely take instruc..."
Charles Miers, Managing Director, Foodservice Footprint
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"Rawlingson Lane Publicity identify opportunities which allow us to support and strengthen our environmental communications..."
UK Foodservice Marketing Manager, Huhtamaki UK Ltd
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Latest news

“The Bollinger Bolsheviks Versus the Foodies: How Journalists Helped Shape the British Diet”

On Wednesday 28th September, we ventured to Oxford Brookes University for the fourth annual Ken Hom Lecture – part of a series of events hosted by Oxford Gastronomica, Oxford Brookes’...

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How we work

What our clients / journalists say

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