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Dynamic PR and marketing exclusively for the food and hospitality industries

Mey Selections BBC Radio 4 Food &
Farming Awards


The brief

  • Mey Selections wanted to actively drive support for their nomination within the BBC Radio 4 Food & Farming Awards 2008
  • Mey Selections considered the Awards as a prime opportunity to highlight the green credentials of the brand
  • Rawlingson Lane Publicity was tasked with promoting Mey Selections' producers and products as being the 'best of British food'


The Rawlingson Lane Action
  • Rawlingson Lane Publicity informed foodies, producers, suppliers and supporters of the Mey Selections brand across the United Kingdom about the Award nomination
  • Rawlingson Lane Publicity developed and distributed e-shots, direct mail and press releases, which played a key role in raising awareness amongst the target audience of Mey Selections involvement in the Awards
  • Rawlingson Lane Publicity ultimately inspired people to cast their vote online!


The result
  • Mey Selections won the BBC Food & Farming Awards 2008 'Best Retail Initiative' category!
  • Nominated by the listeners of BBC Radio 4, the Awards are seen as the Oscars of the food and farming world, and are nationally recognised
  • Winning the Best Retail Initiative was seen as a testament to the quality of Mey Selection's products and the dedication of the farmers and fine food producers supplying the brand
  • The win has strengthened the brand's listings within Sainsbury's stores nationwide
  • Generally, the project promoted the provenance of the brand which develops the traditional farming systems and quality produce from the North Highland, and ensures sustainable farming and food production


What our clients / journalists say

  • "The Rawlingson Lane team are great to work with and are passionate about the clients and brands which they work with. They are quick..."

    Managing Director, Gilberts Food Equipment

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    Marketing Manager, Debretts

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    Marketing Director, Wadworth Brewery

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  • "After a long spell of little or no PR, we looked to Rawlingson Lane to help promote Rombouts Coffee within foodservice. We..."

    Communications & Training Manager, Rombouts Coffee

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  • "With their broad knowledge of the foodservice industry and a wide network of key contacts, Rawlingson Lane are an important..."

    Brand Development Manager, Tetley tea

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    Managing Director, Manitowoc Foodservice

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    John Porter, Freelance Journalist

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  • "During the 15 years I have been specialising in writing about the foodservice industry, Rawlingson Lane has helped enormous..."

    Kathy Bowry, Freelance Journalist

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  • "An extremely useful thing about Rawlingson Lane is that they are willing to listen, and think about what they write - too m..."

    Ian Boughton, Editor, Coffee House Magazine

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  • "There are few agencies that are able to advise their clients on environmental communications rather than merely take instruc..."

    Charles Miers, Managing Director, Foodservice Footprint

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  • "Rawlingson Lane Publicity identify opportunities which allow us to support and strengthen our environmental communications..."

    UK Foodservice Marketing Manager, Huhtamaki UK Ltd

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Registered office: Block 4 , Fordbrook Business Centre,
Marlborough Road, Pewsey, Wiltshire SN9 5NU

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